Owl City Rules Again
Universal Republic Records’ basement launched phenomenon Owl City reclaimed the top spot on the Billboard Hot 100 Singles Chart this week after originally hitting the #1 position two weeks ago with the smash hit “Fireflies.” The song continues to break boundaries at radio as it is top 10 at both Top 40 and Hot AC formats along with impressive showings at Alternative, Triple A, and Rhythm Crossover making it one of the most requested songs in the US. “Fireflies” also sold an amazing 200,000 digital singles this week bringing sales totals over a million. Combining an impressive radio story, huge sales, a #1 song, a sold out tour in the U.S as well as sold out shows in Asia this month are all parts in making Owl City the artist development story of 2009. A self-described ‘shy-kid’ who first arrived on the music scene in 2007, Universal Republic Records has successfully translated Young’s hypnotizing songscapes into mainstream captures of everyday life, connecting with radio, digital and video audiences across the U.S. Owl City’s magical mix of lively-digital rhythms and lush melodies first hatched in the basement of his parent’s house is perfectly portrayed in his debut video for “Fireflies,” which depicts the affable singer performing the song in dreamy basement environment. The video is closing in on an incredible 13million views on YouTube, and surging in X-LARGE rotation on VH-1, and other video and digital platforms.